ABSTRACT First and foremost any business which comes into existence is always bursting euphoria of success always come into being through proper co-ordination all organs of business out for effective result. Therefore, responsibility is vested on the shoulder public relations, the effective role public relation department of Isuofia Community Bank in Anambra state. The major aim of research work is to thorough scrutinize whom public relation department help in educating the public on need banking and potentials of bank. The research would also find out whether there is a public relations department in the establishment and whether it is manned by a competent officer. The research work will also employ the primary collection of both primary and secondary data. The primary source information include personal textbook, magazine, newspaper and other publications by professional public relations personnel. TABLE OF CONTENT TITLE PAGE CERTIFICATION DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTS ABSTRACT CHAPTER ONE 1.0 BACKGROUND OF THE STUDY 1.1 STATEMENT OF PROBLEMS 1.2 PURPOSE OF THE STUDY 1.3 SCOPE AND LIMITATION OF THE STUDY 1.4 SIGNIFICANCE OF THE STUDY 1.5 RESEARCH QUESTION 1.6 DEFINITION OF TERMS CHAPTER TWO 2.0 LITERATURE REVIEW 2.1 INTRODUCTION 2.2 DEFINITION OF PUBLIC RELATIONS 2.3 THEORETICAL BACKGROUND 2.4 EMPIRICAL ASPECTS CHAPTER THREE 3.0 METHODOLOGY 3.1 TARGET POPULATION 3.2 SAMPLE SIZE 3.3 SAMPLE TECHNIQUES 3.4 SOURCE OF DATA 3.5 INSTRUMENT FOR DATA COLLECTION CHAPTER FOUR 4.0 DATA ANALYSIS AND DISCUSSION CHAPTER FIVE 5.1 SUMMARY 5.2 CONCLUSION REFERENCES QUESTIONNAIRES
THE EFFECTIVENESS OF PUBLIC RELATION IN A FINANCIAL ESTABLISHMENT (A CASE STUDY OF ISUOFIA COMMUNITY BANK)
ABSTRACT First and foremost any business which comes into existence is always bursting euphoria of success always come into being through proper co-ordination all organs of business out for effective result. Therefore, responsibility is vested on the shoulder public relations, the effective role public relation department of Isuofia Community... Continue Reading
ABSTRACT First and foremost any business which comes into existence is always bursting euphoria of success always come into being through proper co-ordination all organs of business out for effective result. Therefore, responsibility is vested on the shoulder public relations, the effective role public relation department of Isuofia Community Bank... Continue Reading
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the... Continue Reading
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the... Continue Reading
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the... Continue Reading
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the... Continue Reading
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the... Continue Reading
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the... Continue Reading
THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY ( A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS) ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected... Continue Reading
ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: - Finding out the impact of public relations on consumer patronage of NTA Services - Finding out of... Continue Reading